Last summer, I was reflecting on non-profit marketing copy and wrote the following:
Writing non-profit copy is hardly straight-forward. It must carefully walk the line between polish and formality while setting itself apart from the doldrums of repetitive, tiresome catchphrases like “invaluable contribution” and “excellence in leadership” that seem endlessly interchangeable from organization to organization. It [...]
Posts Tagged ‘web writing’
Corporate vs. Non-Profit Marketing Copy
Marketing Copy Search, Continued: Knowing Your Company’s Values
In the comment thread from my last post, Justin mentioned 37 Signals as a model for great web copy. I couldn’t agree more. For those of us looking to write smart, sharp marketing copy for the online software market, I think 37 Signals sets a high standard.
Consider this quote from their homepage:
Execution is everything.
We believe [...]
