Last summer, I was reflecting on non-profit marketing copy and wrote the following:
Writing non-profit copy is hardly straight-forward. It must carefully walk the line between polish and formality while setting itself apart from the doldrums of repetitive, tiresome catchphrases like “invaluable contribution” and “excellence in leadership” that seem endlessly interchangeable from organization to organization. It [...]
Archive for January, 2009
Corporate vs. Non-Profit Marketing Copy
Juggling audiences
A long time ago, in a galaxy without Facebook, MySpace, Twitter, and (gasp) no Google…
I was reading Garfield comics on dead trees (paper books). Yep I was in elementary school and enjoyed a good laugh at the fat cat.
Last weekend I was tired but not sleepy so I decided to Google Garfield. And [...]
Marketing Copy Search, Continued: Knowing Your Company’s Values
In the comment thread from my last post, Justin mentioned 37 Signals as a model for great web copy. I couldn’t agree more. For those of us looking to write smart, sharp marketing copy for the online software market, I think 37 Signals sets a high standard.
Consider this quote from their homepage:
Execution is everything.
We believe [...]
Presidential advice: Carve out time to think
Now that the festivities of the inauguration are over it’s time for President Obama to get to business with the mountain of issues his administration is confronted with. I find it very timely that I came across a Time Magazine interview (’Person Of The Year’ issue from Jan 5th 2009) where Mr. Obama was asked [...]
Having some fun with Apple themes
If your going to maximize productivity, you need to be able to enjoy your work environment. I work on a Mac all day, and I think that Apple has done a great job with their theme. Unfortunately, no matter how good a skin looks, its gets boring pretty quick when you sit in front of [...]
