We often talk about the success of businesses maximizing on branding power – the elusive consistency intended to permeate each and every pore of the face and conduct of your organization. From the look and feel of products to the way customers are treated, a business’s brand speaks volumes about its missions and values. [...]
Archive for July, 2008
SmibsTV Launch!
As I write, Smibs Founder and CEO Peter Urban is probably enjoying a refreshing cocktail and networking with Silicon Valley entrepreneurs at the TechCrunch August Capital event. We here in Edmonton at the Smibs lab would be jealous and calculating Peter’s demise if we didn’t have something else to get excited about, and today that [...]
Malcolm Gladwell about the challenges of hiring and other mismatches in the modern world
Malcolm Gladwell, author of best selling books such as “Blink” and “The Tipping Point” recently spoke at the 2008 New Yorker Conference with a presentation titled “Stories of the near future.” He’s apparently working on a new book that focuses on the frequent mismatches that occur when we try to measure and classify human performance [...]
