Blogging from Inside the New Media Revolution

Archive for April, 2008

Consumers break up with advertising

1 Comment
By Peter Urban - April 2nd, 2008

I found this clip on Geert Desager’s project blog. It is part of Openhere’s experimental campaign ‘bring the love back’ for Microsoft’s digital advertising solutions. The commercial utilizes a spousal relationship metaphor to question the relationship between today’s advertisers and today’s consumers, focusing on the widening gap between consumer interests and the traditional advertising approach. [...]