The popular book Wikinomics discusses the rise of information sharing and collaboration between a company or organization and those outside of it. From high tech software companies, to traditional resource and manufacturing, to academic institutions, the trend is to open up some or all previously guarded information and techniques to “outsiders” who will then be [...]
Archive for April, 2007
Is your news release really news?
Further to my previous post on writing press releases, I found an online tool that guides you through the steps of planning and drafting your press release. To begin, it asks you to think honestly about whether or not your information is newsworthy enough to make it into the paper, which is a step that [...]
Protecting your trade-marks
So you’ve been running a business for quite some time now, right? When you started, you probably thought long and hard to come up with the cool name, logo, and slogan or tagline that you currently market and sell under. Have you ever thought about registering your intellectual property? According to Common Law in Canada, [...]
Press release 101
When you write a press release for your small business, you probably spend quite a bit of time agonizing over every last detail. You want the release to be “just right” before you send it out. This is important, of course; you don’t want your release to have errors or typos that would damage your [...]
The business belly
We all hate to admit it, but business tends to be rather … enlarging. Desks and computers do not contribute to a healthy physique, that’s for sure. The “business belly” is so prevalent that it could be considered a symbol of success. Healthfully speaking, however, it is quite the opposite. We all know that long-term [...]
