There is a charming little cafe just down the street from our house. The food is ridiculously expensive, but it used to be the best place in the city to go for cheesecake, and the curried vegetable and rice pilaf was to-die-for. They sell Chai Lattes in mugs the size of your head, and you [...]
Archive for March, 2007
Want to deter business? Use geek writing!
I found a very good example of how ‘geek writing’ can prevent you from getting business. On Rixstep.com, you’ll find titles that don’t help you to understand what the section below (i.e. a product description) is about. The copy does anything but explain the products so a novice can understand what they are and what [...]
Take off your clothes, please
Even though I do most of my work on the computer, I still use it as a plaything. I still surf the net sometimes in my spare time, and although I’m certainly not a net shopper, I’ve been known to buy the odd t-shirt, book, or personalized dog tag off of a website. (In fact, [...]
Target market
The gym I go to has some very young people managing it. They do not own it, it is a chain of gyms around the city, but they act like they do. You would get the impression that their clientele is 15-30, rather than the downtown office crowd of probably 25-60. The hard rock music [...]
Don’t raise expectations if you can’t impress
I recently looked into some new online software ( I will be kind and not mention which one) for E-mail newsletters. The software itself was a bit buggy but generally good; it was quite complex so I gave the company some slack. I worked with it for about two hours and then sent out a [...]
