The New Solution Selling is one of the most competent books I’ve ever read about selling products and services in difficult markets. The concepts, strategies and processes in the book are most likely too complex and extensive for most small business’ everyday sales approach, but they are definitely a good basis to start from when [...]
Archive for December, 2006
Why Santa has the best marketing
Starting this blog in the middle of the holiday season, I found an appropriate article on Sean D’Souza’s site that explains why Santa is so incredibly successful. Now that you know how Santa does it, enjoy the holidays and make [...]
