Have you ever bought an Apple computer? Have you ever regretted it? I know I sure haven’t. I realize some people find issues with Apple, but let’s face it, buying an Apple is a magical experience. I’ve bought three now and it never gets old. You get beautiful packaging. Everything is laid out perfectly. You [...]
Archive for the ‘Marketing’ Category
Michael Reichmann on SmibsTV
Currently on SmibsTV, you can watch an interview between Smibs founder Peter Urban and influential photographer Michael Reichmann. The interview took place in September in Toronto, ON and profiles both Reichmann and his company Luminious Landscape. The Luminous Landscape website is an excellent and highly trusted source for photographers. We rely heavily on Michael’s expertise [...]
GOOD Magazine “For People who Give a Damnâ€
Here at Smibs, we are always on the look out for innovative new business practices, but what you don’t know is that we are also on the look out for generically named magazines spelled out entirely in capital letters. Enter: GOOD magazine, founded by Ben Goldhirsh. The surname may sound familiar because Ben is the [...]
The $11 house
Recently, I received a forwarded email from a friend entitled “The $11.00 Houseâ€. I thought that maybe I would see a picture of some random homeless type with a cardboard box house. I clicked on it, expecting a cardboard structure, with a cardboard mailbox and a cardboard welcome mat. Instead, I see a beautifully renovated [...]
Marketing Green
CBC’s “The Hour†and Cisco Systems are currently running a contest called ‘One Million Acts of Green’, where ordinary Canadians are asked to perform and resister their ‘green’ acts. Changes to daily habits, transportation, renovations and etc. are then assigned a weight of greenhouse gas saved, calculated by GreenNexxus. You can sign-up schools, your office, [...]
