One of my favorite marketing blogs, Neuromarketing, recently ran a post about the positive side of daydreaming.
As blogger Roger Dooley notes, when business teams need to brainstorm a new idea, the knee-jerk action is to get people sitting down together to spend a segmented amount of time concentrating on thinking and talking about one topic [...]
Archive for the ‘Innovative Business Practices’ Category
Daydreaming finally pays off
The IE6 Rant!!!
It’s no big secret that large organizations are slow to change. Especially with their technology. But I am constantly amazed by the number of people who are still being forced to use Internet Explorer 6 (IE6) by their work environments. IE6 was initially released in 2001. That’s 8 year ago! Stop reading for a second [...]
Tell, Don’t Ask
No, I am not suggesting you turn into a dictator and boss people around.
Warning, ruby specific software developer content ahead.
Back in the old days before my time, computers were programmed with Procedural Languages. Measure 1 cup of pancake mix into a bowl, stir in 1 cup milk, mix. Heat griddle … well, you [...]
Juggling audiences
A long time ago, in a galaxy without Facebook, MySpace, Twitter, and (gasp) no Google…
I was reading Garfield comics on dead trees (paper books). Yep I was in elementary school and enjoyed a good laugh at the fat cat.
Last weekend I was tired but not sleepy so I decided to Google Garfield. And [...]
Marketing Copy Search, Continued: Knowing Your Company’s Values
In the comment thread from my last post, Justin mentioned 37 Signals as a model for great web copy. I couldn’t agree more. For those of us looking to write smart, sharp marketing copy for the online software market, I think 37 Signals sets a high standard.
Consider this quote from their homepage:
Execution is everything.
We believe [...]
