Blogging from Inside the New Media Revolution

Juggling audiences

2 Comments
By alvin - January 28th, 2009

A long time ago, in a galaxy without Facebook, MySpace, Twitter, and (gasp) no Google…

I was reading Garfield comics on dead trees (paper books). Yep I was in elementary school and enjoyed a good laugh at the fat cat.

Last weekend I was tired but not sleepy so I decided to Google Garfield. And up popped the Garfield website.

Two things caught my eye

  1. Garfield is still targeted towards kids
  2. I can read comics for free without killing trees

So I started reading the comics. Some comics were rehashing old material. Some comics (almost) showed character development as the main character Jon finally found a girlfriend. And I laughed (ROTFL?).

Garfield comic: November 12, 2008

Garfield comic: November 12, 2008

Then the sciency part of me kicked in and I asked myself Am I so immature that I still laugh at the same things I did in elementary school? Or does the Garfield comic work on multiple levels?

Then I looked at the Garfield website again with new eyes. Plenty of cartoon graphics for kids. Some advertising for adults: sign up for Vonage, virtual web hosting, give me your money…

Perhaps some of the comics work on two levels

  1. facial expression changes and cute graphics for the kids
  2. words in the captions: rating a girlfriend on how fast she can pluck a chicken for those in the dating scene

Out of curiosity, how many urban kids know what “plucking a chicken” entails?

How can a website for kids be “safe” when it includes advertising from a third-party?

Things that make me go “Hmm…” now that I am not in elementary school.

Image source: http://garfield.com/comics/todayscomic.html on November 12, 2008
Page backwards or search for November 12, 2008.

Filed under: Communication, Innovative Business Practices  •  Tagged:
  1. Justin January 29, 2009 at 12:49 pm

    Great questions!

    Makes me think two things:
    1) I always want to control all of my content, including the ads!. A bad ad on my site makes me look bad. No thanks.

    2) Content aimed at kids increasingly has “subversive” content for adults. The idea is this: your child is watching Shrek, but so are you – so let’s stick things in there that are way over a kid’s head, but hit mom and dad.

  2. alvin January 30, 2009 at 11:38 am

    Hi Justin,

    I totally forgot about the movie connection. This would be a great way to hang out with my nephews and nieces.

Leave comment

NOTE: We’d rather not moderate, but inappropropriate comments may be removed. Repeat offenders will be banned from commenting. Now, let’s focus on adding fun and valuable content. Thank you