CBC’s “The Hour†and Cisco Systems are currently running a contest called ‘One Million Acts of Green’, where ordinary Canadians are asked to perform and resister their ‘green’ acts. Changes to daily habits, transportation, renovations and etc. are then assigned a weight of greenhouse gas saved, calculated by GreenNexxus. You can sign-up schools, your office, your family or just yourself.
For some reason, I am strangely suspicious about the intention of this contest. I am not arguing the validity of the ‘green’ acts themselves, which I applauded wholeheartedly, just the motivation behind the contest. Call me cynical, but I suspect one of two things: David Suzuki is the shadow dictator of CBC or this is some promotional/marketing campaign for Cisco.
It is not a new revelation that the Green Industry is big business. Virtually ever corporation now has some ‘green’ division or marketing insignia to reflect their ‘global responsibility’. Some of these companies make a sincere effort to increase efficiencies or reduce waste; however, it is apparent that the act of going ‘green’ has become more of a marketing tool then actual business practice.
Regardless, the “One Million Acts of Green†contest from CBC should be recognize as an important initiative to create awareness about how changing your daily routine can affect the world you live in. Consumers should continue to be vigilant and research each company’s ‘green’ acts in order to support genuine claims rather then reward clever advertising.
Isn’t the word “new” in “new revelation” redundant?
What is “the Green Industry”?
One Million Acts of Green doesn’t appear to be a contest.
In writing “and etc.”, the “and” is definitely redundant.
You’re not being cynical.
Of course it is promotional for Cisco and CBC. Why else would a company sponsor something? Out of the goodness of their hearts? Not likely.
Just found your blog today. Really like it – keep up the good work. But hey anything else on this topic you want to share?