Comments on: It’s About Time: Thoughts on Teaser Marketing http://blog.smibs.com/posts/1679/its-about-time-thoughts-on-teaser-marketing/ Grow Smart Blog Sat, 20 Feb 2010 02:06:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Peter Urban http://blog.smibs.com/posts/1679/its-about-time-thoughts-on-teaser-marketing/comment-page-1/#comment-10945 Peter Urban Tue, 11 Aug 2009 14:26:38 +0000 http://blog.smibs.com/?p=1679#comment-10945 To me a negative example of a series of teaser campaigns was the new series of Star Wars movies. I don't remember exactly the teasers I only remember hugely looking forward to the movies (at least the first two) and being massively disappointed after seeing them. The third one was more for an urge to complete then the teaser, already knowing that the movie will porbably suck but still having to go... Interesting how Lukas was able to create such strong magic with the first series that even pulls people back into a painful series of garbage. He should have really stuck to his original concept of letting others write the screenplay and it would have also helped if he hadn't forgotten how character development works ... but hey, what can you expect after 20 years of spending all that $$ one can easily forget. Oh well, there will be another chosen one... To me a negative example of a series of teaser campaigns was the new series of Star Wars movies. I don’t remember exactly the teasers I only remember hugely looking forward to the movies (at least the first two) and being massively disappointed after seeing them. The third one was more for an urge to complete then the teaser, already knowing that the movie will porbably suck but still having to go…

Interesting how Lukas was able to create such strong magic with the first series that even pulls people back into a painful series of garbage. He should have really stuck to his original concept of letting others write the screenplay and it would have also helped if he hadn’t forgotten how character development works … but hey, what can you expect after 20 years of spending all that $$ one can easily forget. Oh well, there will be another chosen one…

]]> By: David http://blog.smibs.com/posts/1679/its-about-time-thoughts-on-teaser-marketing/comment-page-1/#comment-10944 David Tue, 11 Aug 2009 13:34:17 +0000 http://blog.smibs.com/?p=1679#comment-10944 Craig - The Dark Knight campaign was a phenomenal viral marketing campaign where they utilized many different avenues of increasing discussion. Where I think they really succeeded was by making a movie that not only met but surpassed a lot of the hype, eliminating any chance of the let down that teaser campaigns sometime experience. Justin - The Obey Giant is another great example. They made that brand sought after by being secretive about its origins. Craig – The Dark Knight campaign was a phenomenal viral marketing campaign where they utilized many different avenues of increasing discussion. Where I think they really succeeded was by making a movie that not only met but surpassed a lot of the hype, eliminating any chance of the let down that teaser campaigns sometime experience.

Justin – The Obey Giant is another great example. They made that brand sought after by being secretive about its origins.

]]> By: Justin Jackson http://blog.smibs.com/posts/1679/its-about-time-thoughts-on-teaser-marketing/comment-page-1/#comment-10924 Justin Jackson Mon, 10 Aug 2009 17:35:03 +0000 http://blog.smibs.com/?p=1679#comment-10924 While not a "teaser" campaign per se, Shepard Fairey is famous for his "mock" propaganda movement, "Obey Giant," which was spread virally and gained international exposure because people wondered what the "Obey Giant" stickers and street art were about: http://en.wikipedia.org/wiki/Andre_the_Giant_Has_a_Posse While not a “teaser” campaign per se, Shepard Fairey is famous for his “mock” propaganda movement, “Obey Giant,” which was spread virally and gained international exposure because people wondered what the “Obey Giant” stickers and street art were about:
http://en.wikipedia.org/wiki/Andre_the_Giant_Has_a_Posse

]]> By: Craig http://blog.smibs.com/posts/1679/its-about-time-thoughts-on-teaser-marketing/comment-page-1/#comment-10919 Craig Mon, 10 Aug 2009 16:19:21 +0000 http://blog.smibs.com/?p=1679#comment-10919 The most effective 'teaser' campaign has to be for the 2008 film The Dark Knight. The 'Why so Serious' and 'I Believe in Harvy Dent' campaigns played a huge part in the film becoming the top grossing film of the year. Considering marketing campaigns directly increase communications, and not necessarily sale, it makes sense that the final product has to meet and exceed expectations in order to achieve customer satisfaction. Below is a link to a promotional video from Alternate Reality Branding that provides a brief montage of teaser campaigns for The Dark Knight. http://www.alternaterealitybranding.com/tdk_sxsw/ The most effective ‘teaser’ campaign has to be for the 2008 film The Dark Knight. The ‘Why so Serious’ and ‘I Believe in Harvy Dent’ campaigns played a huge part in the film becoming the top grossing film of the year. Considering marketing campaigns directly increase communications, and not necessarily sale, it makes sense that the final product has to meet and exceed expectations in order to achieve customer satisfaction. Below is a link to a promotional video from Alternate Reality Branding that provides a brief montage of teaser campaigns for The Dark Knight.

http://www.alternaterealitybranding.com/tdk_sxsw/

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